QUESTION 302

The first X was opened in Pike Place Market in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. The name is taken from a book written by Y
; after Pequod was rejected by one of the co-founders, the company was named for the first mate on the Pequod, _______.


Y

Id the business venture X and the author Y.
Difficulty : Easy.