After success in the advertising business, X's career in the media began at WTTT radio in Amherst, Massachusetts, in 1962. In 1965, he moved to WWLP-TV, Springfield, where he spent eight years as Sports Director and two years as News Director. In 1974 he left Springfield to join hockey’s New England Whalers as Communications Director. At the conclusion of the 1977-78 World Hockey Association season, X was fired by the Whalers.
X
Then, X went on to start Y!
Id X and Y.